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Echoanddust

Shopify

echoanddust.com

Echo and Dust Jewellery is a small-batch handmade jewellery brand specialising in raw and irregular designs. The store offers jewellery pieces, accessories, and made-to-order custom jewels for customers seeking unique, artisanal pieces.

Jewellery & Watches
Dawn
GB / GBP
PayPal +1
Visit Store

Products

89

Collections

11

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#4354 / 16375

Faster than 73% of stores

Jewellery & Watches Ranking

#178 / 758

Top 23% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.8s

67

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#717 in Jewellery & Watches

Below 66% of stores

89% below average

89 products vs 802 avg

Faster than 77% of Jewellery & Watches stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products89 / avg 802

89% below average

avg

Collections11 / avg 72

85% below average

avg

Pages3 / avg 28

89% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

89 products11 collections3 pages3 blogs

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About Echoanddust

Echoanddust is a jewellery & watches ecommerce store built on Shopify and operating in GB. The store currently offers 89 products organized across 11 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Echoanddust uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Echoanddust achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Echoanddust has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Echoanddust ranks #717 out of 1082 stores we track. This places them in the top 66% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Echoanddust | Jewellery & Watches Store Analysis | CommerceRank