Kelabu
kelabu.co.uk
Kelabu is a bohemian jewellery retailer offering contemporary and affordable jewellery pieces inspired by global designs. The store specializes in rings, necklaces, bracelets, earrings, and personalized initial jewellery available in gold and silver finishes.
Products
81
Collections
52
Pages
10
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
90% below average
81 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
90% below average
avg
28% below average
avg
64% below average
avg
70% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Kelabu
Kelabu is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 81 products organized across 52 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Kelabu uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Kelabu achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kelabu uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Kelabu ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
