Edge Design London
edge-design-london.com
eDgE dEsiGn London is a handcrafted creative goods store offering original artwork including acrylic paintings and watercolors, hand-illustrated greeting cards for occasions like Mother's Day and Christmas, and bespoke handcrafted jewelry for men and women. The brand emphasizes unique, artisan-made pieces and welcomes custom commissions.
Products
1,328
Collections
20
Pages
16
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#137 in Arts & Crafts
Top 14% of stores
40% above average
1,328 products vs 948 avg
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
40% above average
avg
60% below average
avg
7% above average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Edge Design London
Edge Design London is a arts & crafts ecommerce store built on Shopify and operating in CH. The store currently offers 1,328 products organized across 20 collections, making it larger than average for the arts & crafts category.
Theme and Design
Edge Design London uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of arts & crafts stores.
Tech Stack
Beyond the core Shopify platform, Edge Design London has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Edge Design London ranks #137 out of 1004 stores we track. This places them in the top 14% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
