Elfinalchemy
elfinalchemy.co.uk
Elfin Alchemy is a UK-based jewellery retailer specializing in handcrafted symbolic pieces adorned with Swarovski crystals, glass beads, and gemstones. Created by jewellery artist Sam Rowena Taylor in Lancashire, the brand offers distinctive designs inspired by celestial, Celtic, and nature themes, positioned as spiritual and magical accessories for those seeking sparkle and enchantment.
Products
67
Collections
35
Pages
12
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+18 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.4s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
92% below average
67 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 75/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
92% below average
avg
51% below average
avg
57% below average
avg
76% below average
avg
Category Intelligence
How Elfinalchemy compares to other jewellery & watches stores
8%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Elfinalchemy
Elfinalchemy is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 67 products organized across 35 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Elfinalchemy uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Elfinalchemy achieves a performance score of 75/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Elfinalchemy has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Elfinalchemy ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
