Ellice
ellice.dk
Ellice Shop is a Danish ecommerce retailer specializing in casual apparel and accessories including t-shirts, caps, and hats. The store also offers drug testing products and miscellaneous accessories as part of its product range.
Products
13
Collections
5
Pages
3
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#2437 / 16375
Faster than 85% of stores
Fashion & Clothing Ranking
#484 / 2989
Top 16% in category
Category Avg Performance
57
+15 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3572 in Fashion & Clothing
Below 81% of stores
98% below average
13 products vs 819 avg
Faster than 84% of Fashion & Clothing stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
98% below average
avg
95% below average
avg
93% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
low
Minimal content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Ellice
Ellice is a fashion & clothing ecommerce store built on Shopify and operating in DK. The store currently offers 13 products organized across 5 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Ellice uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Ellice achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellice has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Ellice ranks #3572 out of 4419 stores we track. This places them in the top 81% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
