Ellu
ellu.com
ELLU is an embroidered patches shop offering a wide variety of iron-on and sew-on patches including animal, religious, vehicle, flag, and decorative designs. The store provides FREE UK Delivery on all orders and specializes in customizable patches for crafting and clothing personalization.
Products
4,413
Collections
20
Pages
9
Blog Posts
88
CommerceRank Score
Overall store health assessment based on 5 key factors
86/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11163 / 16375
Faster than 32% of stores
Arts & Crafts Ranking
#562 / 708
Top 79% in category
Category Avg Performance
60
-9 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
811ms
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#44 in Arts & Crafts
Top 4% of stores
366% above average
4,413 products vs 948 avg
Slower than 79% of Arts & Crafts stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
366% above average
avg
60% below average
avg
40% below average
avg
175% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (88 blogs, 9 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Ellu
Ellu is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 4,413 products organized across 20 collections, making it larger than average for the arts & crafts category.
Theme and Design
Ellu uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Ellu achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 98/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellu uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Ellu ranks #44 out of 1004 stores we track. This places them in the top 4% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
