Paperstory
paperstory.co.uk
Paper Story is an online art supply shop offering premium artist materials including acrylic paints, inks, mediums, and supplies from leading brands such as Winsor & Newton, Liquitex, and Daler Rowney. The store provides professional-grade art supplies with expert support for artists and crafters of all levels.
Products
4,599
Collections
441
Pages
12
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
81/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+7 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
609ms
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
385% above average
4,599 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
385% above average
avg
782% above average
avg
20% below average
avg
53% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Paperstory
Paperstory is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 4,599 products organized across 441 collections, making it larger than average for the arts & crafts category.
Theme and Design
Paperstory uses the Avenue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Paperstory achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paperstory uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Paperstory ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
