Elrayotequila
elrayotequila.com
El Rayo Tequila is a premium tequila brand specializing in 100% agave tequila designed for mixing with tonic, grapefruit, and other beverages. The brand emphasizes modern Mexican heritage and markets itself as a lifestyle product combining quality spirits with contemporary culture and design.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
33
Collections
19
Pages
19
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13271 / 16375
Faster than 19% of stores
Food & Drink Ranking
#1086 / 1334
Top 81% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#836 in Food & Drink
Above average (top 47%)
86% below average
33 products vs 235 avg
Slower than 81% of Food & Drink stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
86% below average
avg
44% below average
avg
6% above average
avg
85% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Elrayotequila
Elrayotequila is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 33 products organized across 19 collections, making it comparable in size for the food & drink category.
Theme and Design
Elrayotequila uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Elrayotequila achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Elrayotequila uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Elrayotequila ranks #836 out of 1794 stores we track. This places them in the top 47% of food & drink stores by product catalog size.
Last scanned
Feb 18, 2026
