Emaandboo
emaandboo.co.uk
Ema and Boo is a UK-based gift retailer specializing in luxury baby hampers, personalized newborn gifts, and coordinated mum and baby outfits. The store offers curated gift sets including letterbox gifts, hampers for twins, and thoughtful presents for new mothers, with complimentary UK delivery on all hamper orders.
Products
542
Collections
76
Pages
5
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
88/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+11 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
71ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
423ms
Time to First Byte
4.7s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
48% below average
542 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
48% below average
avg
4% below average
avg
87% below average
avg
75% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
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About Emaandboo
Emaandboo is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 542 products organized across 76 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Emaandboo uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Emaandboo achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emaandboo uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Emaandboo ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
