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Emersonfry

Shopify

emersonfry.com

Emerson Fry is a fashion retailer offering contemporary women's clothing and accessories, including the main Emerson Fry Collection and the Love Tòmas Collection, with product lines spanning tops, shirting, sweaters, dresses, skirts, jackets, coats, denim, pants, shoes, and accessories designed with an emphasis on quality and individual style.

Fashion & Clothing
Retina-Adding Video Controls-9/1/20-HC -18 Dec 20
NO / USD
Visit Store

Products

2,687

Collections

36

Pages

20

Blog Posts

86

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme8/15 (Lesser-known theme)
content15/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#236 in Fashion & Clothing

Top 5% of stores

228% above average

2,687 products vs 819 avg

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products2,687 / avg 819

228% above average

avg

Collections36 / avg 93

61% below average

avg

Pages20 / avg 41

51% below average

avg

Blog Posts86 / avg 32

169% above average

avg

Category Intelligence

How Emersonfry compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Retina-Adding Video Controls-9/1/20-HC -18 Dec 20

Type

Theme Store

Theme Store ID

601

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 5% by catalog size

Content Investment

high

Strong content (86 blogs, 20 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

2,687 products36 collections20 pages86 blogs

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About Emersonfry

Emersonfry is a fashion & clothing ecommerce store built on Shopify and operating in NO. The store currently offers 2,687 products organized across 36 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Emersonfry uses the Retina-Adding Video Controls-9/1/20-HC -18 Dec 20 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Emersonfry has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Emersonfry ranks #236 out of 4419 stores we track. This places them in the top 5% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Emersonfry | Fashion & Clothing Store Analysis | CommerceRank