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Emfemme

Shopify

emfemme.com

EM FEMME is an art and crafts store specializing in textured art pieces that celebrate the female form and promote body acceptance. The brand creates diverse artistic mediums with a focus on empowerment and inclusive representation.

Arts & Crafts
Minimal
ZA / USD
PayPal
Visit Store

Products

40

Collections

3

Pages

3

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content7/15 (Basic)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#5268 / 16375

Faster than 68% of stores

Arts & Crafts Ranking

#274 / 708

Top 39% in category

Category Avg Performance

60

+5 above avg

Category Avg LCP

1.8s

65

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#714 in Arts & Crafts

Below 71% of stores

96% below average

40 products vs 948 avg

Faster than 61% of Arts & Crafts stores

PageSpeed score: 65/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products40 / avg 948

96% below average

avg

Collections3 / avg 50

94% below average

avg

Pages3 / avg 15

80% below average

avg

Blog Posts2 / avg 32

94% below average

avg

Theme & Design

Theme Name

Minimal

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

40 products3 collections3 pages2 blogs

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About Emfemme

Emfemme is a arts & crafts ecommerce store built on Shopify and operating in ZA. The store currently offers 40 products organized across 3 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Emfemme uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 4% of arts & crafts stores.

Performance Analysis

Based on Google PageSpeed Insights, Emfemme achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Emfemme has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Emfemme ranks #714 out of 1004 stores we track. This places them in the top 71% of arts & crafts stores by product catalog size.

Last scanned

Feb 25, 2026

Emfemme | Arts & Crafts Store Analysis | CommerceRank