Back to Directory

Greendevil

shopify

greendevil.biz

Green Devil Designs is an artist-run store selling original dark art pieces and sculptures created from salvaged and repurposed materials. Founded by Luke Morris-Timms, the store specializes in controversial contemporary art that critiques consumerism and waste, with the signature 'Abandoned Toys' collection being the most prominent offering.

Arts & Crafts
Craft
US / USD
PayPal
Visit Store

Products

41

Collections

15

Pages

4

Blog Posts

25

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content12/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2318 / 16375

Faster than 86% of stores

Arts & Crafts Ranking

#113 / 708

Top 16% in category

Category Avg Performance

60

+12 above avg

Category Avg LCP

1.8s

72

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.1s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#710 in Arts & Crafts

Below 71% of stores

96% below average

41 products vs 948 avg

Faster than 84% of Arts & Crafts stores

PageSpeed score: 72/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products41 / avg 948

96% below average

avg

Collections15 / avg 50

70% below average

avg

Pages4 / avg 15

73% below average

avg

Blog Posts25 / avg 32

22% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

41 products15 collections4 pages25 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Greendevil

Greendevil is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 41 products organized across 15 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Greendevil uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of arts & crafts stores.

Performance Analysis

Based on Google PageSpeed Insights, Greendevil achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Greendevil has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Greendevil ranks #710 out of 1004 stores we track. This places them in the top 71% of arts & crafts stores by product catalog size.

Last scanned

Feb 20, 2026

Greendevil | Arts & Crafts Store Analysis | CommerceRank