Emmabridgewater
emmabridgewater.co.uk
Emma Bridgewater is a British homeware brand offering handcrafted pottery and home accessories, including mugs, plates, bowls, teapots, teacups, jugs, and table linens. The brand is known for iconic hand-decorated patterns and personalised gift options.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
591
Collections
528
Pages
64
Blog Posts
271
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-19 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.060
Cumulative Layout Shift
158ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
428ms
Time to First Byte
14.4s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
34% below average
591 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 673 stores in Homeware
34% below average
avg
577% above average
avg
220% above average
avg
834% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (271 blogs, 64 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Emmabridgewater
Emmabridgewater is a homeware ecommerce store built on shopify and operating in US. The store currently offers 591 products organized across 528 collections, making it comparable in size for the homeware category.
Theme and Design
Emmabridgewater uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Emmabridgewater achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emmabridgewater uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Homeware category, Emmabridgewater ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
