The Citizenry
the-citizenry.com
The Citizenry is a home decor brand specializing in globally-inspired, artisan-made homeware and furnishings. They partner with fair trade artisans around the world to create modern home goods with an emphasis on craftsmanship, sustainability, and cultural design.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
672
-2Collections
1,062
+20Pages
444
+3Blog Posts
238
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Homeware category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15924 / 16375
Faster than 3% of stores
Homeware Ranking
#440 / 457
Top 96% in category
Category Avg Performance
58
-32 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.070
Cumulative Layout Shift
132ms
Interaction to Next Paint
Additional Metrics
3.4s
First Contentful Paint
543ms
Time to First Byte
15.5s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#146 in Homeware
Top 22% of stores
25% below average
672 products vs 898 avg
Slower than 96% of Homeware stores
PageSpeed score: 26/100
-2 products
Over the past month
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
25% below average
avg
1262% above average
avg
2120% above average
avg
721% above average
avg
Category Intelligence
How The Citizenry compares to other homeware stores
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Removed 2 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 22% by catalog size
high
Strong content (238 blogs, 444 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Mar 2025
Mar 2025
Similar Homeware Stores
Other homeware stores with similar size
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About The Citizenry
The Citizenry is a homeware ecommerce store built on shopify and operating in US. The store currently offers 672 products organized across 1,062 collections, making it comparable in size for the homeware category.
Theme and Design
The Citizenry uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, The Citizenry achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, The Citizenry has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, The Citizenry ranks #146 out of 673 stores we track. This places them in the top 22% of homeware stores by product catalog size. Over the past month, the store has reduced its catalog by 2 products.
Last scanned
Feb 18, 2026
