Emmylondon
emmylondon.com
Emmy London is a luxury fashion retailer offering designer shoes, handbags, and accessories for women. Created by British designer Emmy Scarterfield, the brand specializes in high-end footwear for various occasions including bridal wear, event dressing, and everyday wear, alongside complementary accessories like clutches and shoe clips.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
239
Collections
86
Pages
48
Blog Posts
211
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15488 / 16375
Faster than 5% of stores
Fashion & Clothing Ranking
#2812 / 2989
Top 94% in category
Category Avg Performance
57
-26 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1578 in Fashion & Clothing
Above average (top 36%)
71% below average
239 products vs 819 avg
Slower than 94% of Fashion & Clothing stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
71% below average
avg
8% below average
avg
17% above average
avg
559% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
high
Strong content (211 blogs, 48 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Emmylondon
Emmylondon is a fashion & clothing ecommerce store built on shopify and operating in LT. The store currently offers 239 products organized across 86 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Emmylondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Emmylondon achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emmylondon uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Emmylondon ranks #1578 out of 4419 stores we track. This places them in the top 36% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
