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Hairlaflair

Shopify

hairlaflair.com

Hairlaflair Boutique is a fashion and clothing retailer offering a curated collection of apparel including tops, bottoms, dresses, sets, jumpsuits, and outerwear, alongside complementary accessories such as handbags, jewelry, sunglasses, hats, and shoes. The store positions itself as a boutique destination with regular new arrivals and pre-order options.

Fashion & Clothing
Bespoke
LT / EUR
PayPal +3
Visit Store

Performance Needs Attention

This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

305

Collections

19

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#13682 / 16375

Faster than 16% of stores

Fashion & Clothing Ranking

#2485 / 2989

Top 83% in category

Category Avg Performance

57

-15 below avg

Category Avg LCP

1.9s

42

Performance

76

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1360 in Fashion & Clothing

Above average (top 31%)

63% below average

305 products vs 819 avg

Slower than 83% of Fashion & Clothing stores

PageSpeed score: 42/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products305 / avg 819

63% below average

avg

Collections19 / avg 93

80% below average

avg

Pages6 / avg 41

85% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

305 products19 collections6 pages3 blogs

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About Hairlaflair

Hairlaflair is a fashion & clothing ecommerce store built on Shopify and operating in LT. The store currently offers 305 products organized across 19 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Hairlaflair uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hairlaflair achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hairlaflair has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Hairlaflair ranks #1360 out of 4419 stores we track. This places them in the top 31% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Hairlaflair | Fashion & Clothing Store Analysis | CommerceRank