Empiremedals
empiremedals.com
Empire Medals is a British specialist retailer of MoD-licensed military and civilian medals, awards, and decorations. The store offers full-size and miniature replica medals, presentation sets, medal mounting services, engraving, and framing options designed for military commemorations, veteran tributes, and ceremonial occasions.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,385
Collections
353
Pages
70
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
171ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
324% above average
4,385 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
324% above average
avg
347% above average
avg
79% above average
avg
15% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Empiremedals
Empiremedals is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 4,385 products organized across 353 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Empiremedals uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Empiremedals achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Empiremedals uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Empiremedals ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 23, 2026
