Endoflinefabrics
endoflinefabrics.co.uk
End Of Line Fabrics is a UK-based online retailer selling discounted curtain and upholstery fabrics, offering materials at up to 90% off RRP. The store specializes in home textile materials for interior decoration and furnishing projects.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,113
Collections
142
Pages
25
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Homeware category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12496 / 16375
Faster than 24% of stores
Homeware Ranking
#361 / 457
Top 79% in category
Category Avg Performance
58
-11 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#96 in Homeware
Top 14% of stores
24% above average
1,113 products vs 898 avg
Slower than 79% of Homeware stores
PageSpeed score: 47/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
24% above average
avg
82% above average
avg
25% above average
avg
90% below average
avg
Category Intelligence
How Endoflinefabrics compares to other homeware stores
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Endoflinefabrics
Endoflinefabrics is a homeware ecommerce store built on Shopify and operating in GB. The store currently offers 1,113 products organized across 142 collections, making it larger than average for the homeware category.
Theme and Design
Endoflinefabrics uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Endoflinefabrics achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Endoflinefabrics has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Endoflinefabrics ranks #96 out of 673 stores we track. This places them in the top 14% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
