Jenningsrugs
jenningsrugs.co.uk
Jennings Rugs is a UK-based online retailer specializing in handmade oriental rugs, runners, and kilims sourced from traditional weavers in Iran, Afghanistan, Kashmir, and Pakistan. The store offers a curated selection of hand-knotted pieces made from natural fibres including wool, silk, and bamboo silk, with products organized by size, origin, material, and room type.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,150
Collections
53
Pages
20
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-25 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.080
Cumulative Layout Shift
180ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
28% above average
1,150 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 673 stores in Homeware
28% above average
avg
32% below average
avg
0% above average
avg
41% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Jenningsrugs
Jenningsrugs is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 1,150 products organized across 53 collections, making it larger than average for the homeware category.
Theme and Design
Jenningsrugs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jenningsrugs achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jenningsrugs has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Jenningsrugs ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
