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Essentialhen

shopify

essentialhen.com

Essential Hen is a market leader in poultry farm pest control solutions, specializing in Fossil Shield products designed to help farmers manage red mite infestations. The company serves commercial farming operations across the UK and Ireland, protecting millions of hens with agricultural pest control products and technical support services.

B2B Ecommerce
Spark
GB / GBP
PayPal
Visit Store

Products

4

Collections

4

Pages

8

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content6/15 (Basic)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Add blog content to improve SEO and engagement

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#11292 / 16375

Faster than 31% of stores

B2B Ecommerce Ranking

#106 / 162

Top 65% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.9s

51

Performance

94

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.7s

Speed Index

Store Audit

Actionable insights compared to 282 B2B Ecommerce stores

#187 in B2B Ecommerce

Below 66% of stores

99% below average

4 products vs 703 avg

Slower than 65% of B2B Ecommerce stores

PageSpeed score: 51/100

Category Benchmarks

Compared to 282 stores in B2B Ecommerce

Products4 / avg 703

99% below average

avg

Collections4 / avg 47

91% below average

avg

Pages8 / avg 19

58% below average

avg

Blog Posts0 / avg 34

100% below average

avg

Theme & Design

Theme Name

Spark

Type

Theme Store

Theme Store ID

911

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No review platform (15% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

4 products4 collections8 pages0 blogs

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About Essentialhen

Essentialhen is a b2b ecommerce ecommerce store built on shopify and operating in GB. The store currently offers 4 products organized across 4 collections, making it comparable in size for the b2b ecommerce category.

Theme and Design

Essentialhen uses the Spark theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Essentialhen achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Essentialhen has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the B2B Ecommerce category, Essentialhen ranks #187 out of 282 stores we track. This places them in the top 66% of b2b ecommerce stores by product catalog size.

Last scanned

Feb 19, 2026

Essentialhen | B2B Ecommerce Store Analysis | CommerceRank