Established
established.coffee
Established Coffee is a specialty coffee roaster based in Belfast's Cathedral Quarter that sells premium coffee beans, subscription boxes, and coffee brewing equipment. The store offers a range of single-origin and blend coffees alongside brewing classes and a wholesale program for cafes.
Products
83
Collections
11
Pages
5
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#6409 / 16375
Faster than 61% of stores
Food & Drink Ranking
#471 / 1334
Top 35% in category
Category Avg Performance
56
+6 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
61ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
—
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#488 in Food & Drink
Above average (top 27%)
65% below average
83 products vs 235 avg
Faster than 65% of Food & Drink stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
65% below average
avg
68% below average
avg
72% below average
avg
43% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 27% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Established
Established is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 83 products organized across 11 collections, making it comparable in size for the food & drink category.
Theme and Design
Established uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Established achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Established has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Established ranks #488 out of 1794 stores we track. This places them in the top 27% of food & drink stores by product catalog size.
Last scanned
Feb 20, 2026
