Ethnic
ethnic.company
Ethnic.Company specializes in handmade, one-of-a-kind rugs ethically sourced from native communities in Peru, Bolivia, Chile, and other Latin American regions. Their collection features vibrant, traditionally-patterned textiles created by local Andean artisans, positioned as unique home décor pieces with free shipping included.
Products
11
Collections
4
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2624 / 16375
Faster than 84% of stores
Home & Garden Ranking
#33 / 260
Top 13% in category
Category Avg Performance
57
+14 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.9s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#279 in Home & Garden
Below 76% of stores
98% below average
11 products vs 558 avg
Faster than 87% of Home & Garden stores
PageSpeed score: 71/100
No BNPL options
56% of Home & Garden stores offer PayPal
Category Benchmarks
Compared to 366 stores in Home & Garden
98% below average
avg
94% below average
avg
89% below average
avg
92% below average
avg
Category Intelligence
How Ethnic compares to other home & garden stores
0%
of Home & Garden stores use this theme
Insights
- 56% of Home & Garden stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Ethnic
Ethnic is a home & garden ecommerce store built on shopify and operating in US. The store currently offers 11 products organized across 4 collections, making it comparable in size for the home & garden category.
Theme and Design
Ethnic uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethnic achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnic has not implemented a third-party review platform. Compared to other home & garden stores, 56% of home & garden stores offer paypal
Competitive Positioning
Within the Home & Garden category, Ethnic ranks #279 out of 366 stores we track. This places them in the top 76% of home & garden stores by product catalog size.
Last scanned
Feb 19, 2026
