Mishelmakeup
mishelmakeup.com
Mishel Make Up is a professional makeup brand created by makeup artists, offering a range of cosmetic products including foundations, lip products, eyeshadow, brushes, and brow products. The store caters to both professional and everyday makeup users, with free UK shipping on orders over £50.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
39
Collections
10
Pages
13
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13709 / 16375
Faster than 16% of stores
Beauty & Cosmetics Ranking
#317 / 403
Top 79% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.0s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#302 in Beauty & Cosmetics
Below 53% of stores
88% below average
39 products vs 315 avg
Slower than 79% of Beauty & Cosmetics stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
88% below average
avg
81% below average
avg
32% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 53% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Mishelmakeup
Mishelmakeup is a beauty & cosmetics ecommerce store built on shopify and operating in ES. The store currently offers 39 products organized across 10 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Mishelmakeup uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mishelmakeup achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mishelmakeup has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Mishelmakeup ranks #302 out of 572 stores we track. This places them in the top 53% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
