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Ethos Styling

Shopify

ethos-styling.com

Ethos Styling is a men's hair care brand offering premium styling products including texture powder, pomade, and sea salt spray. The brand positions itself as a top-rated hair care solution for men across North America.

Visit Store

Products

6

Collections

3

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#8564 / 16375

Faster than 48% of stores

Beauty & Cosmetics Ranking

#188 / 403

Top 47% in category

Category Avg Performance

56

+2 above avg

Category Avg LCP

1.9s

58

Performance

81

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#470 in Beauty & Cosmetics

Below 82% of stores

98% below average

6 products vs 315 avg

Faster than 53% of Beauty & Cosmetics stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products6 / avg 315

98% below average

avg

Collections3 / avg 52

94% below average

avg

Pages11 / avg 19

42% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 82% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

6 products3 collections11 pages3 blogs

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About Ethos Styling

Ethos Styling is a beauty & cosmetics ecommerce store built on Shopify and operating in DE. The store currently offers 6 products organized across 3 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Ethos Styling uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ethos Styling achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ethos Styling has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Ethos Styling ranks #470 out of 572 stores we track. This places them in the top 82% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Ethos Styling | Beauty & Cosmetics Store Analysis | CommerceRank