Ethosoflondon
ethosoflondon.com
Ethos of London is a luxury fine jewelry retailer curating an inspiring selection of contemporary jewelry designers including Jade Jagger, ASHAHA, and Capucine H. The store offers design-led gold jewelry pieces ranging from accessible luxury to high-end collectibles, organized by price range and jewelry type, positioning itself as a destination for both gift-giving and personal collection building.
Products
329
Collections
50
Pages
17
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
59% below average
329 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
59% below average
avg
31% below average
avg
39% below average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Ethosoflondon
Ethosoflondon is a jewellery & watches ecommerce store built on shopify and operating in ES. The store currently offers 329 products organized across 50 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Ethosoflondon uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Ethosoflondon achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethosoflondon has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Ethosoflondon ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
