Back to Directory

Graylingjewelry

Shopify

graylingjewelry.com

Grayling Jewelry is a specialized earring retailer founded in 2009 that focuses on hypoallergenic and nickel-free jewelry for people with sensitive skin. The store offers a range of earring styles including flat back studs, huggie hoops, and titanium options, along with necklaces, nose rings, and permanent jewelry services.

Visit Store

Products

329

Collections

63

Pages

18

Blog Posts

31

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#368 in Jewellery & Watches

Above average (top 34%)

59% below average

329 products vs 802 avg

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products329 / avg 802

59% below average

avg

Collections63 / avg 72

13% below average

avg

Pages18 / avg 28

36% below average

avg

Blog Posts31 / avg 46

33% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

329 products63 collections18 pages31 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Graylingjewelry

Graylingjewelry is a jewellery & watches ecommerce store built on Shopify and operating in CZ. The store currently offers 329 products organized across 63 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Graylingjewelry uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.

Tech Stack

Beyond the core Shopify platform, Graylingjewelry has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Graylingjewelry ranks #368 out of 1082 stores we track. This places them in the top 34% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Graylingjewelry | Jewellery & Watches Store Analysis | CommerceRank