Ettobey
ettobey.com
E.T. Tobey Company offers modern farmhouse home decor and rustic chic accessories inspired by Fixer Upper style. Their product range includes wall decor, kitchen enamelware, lighting fixtures, home accents, decorative items, and entertaining pieces with a focus on simplistic design and everyday living functionality.
Products
1,280
Collections
40
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 673 Homeware stores
#81 in Homeware
Top 12% of stores
43% above average
1,280 products vs 898 avg
Category Benchmarks
Compared to 673 stores in Homeware
43% above average
avg
49% below average
avg
70% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ettobey
Ettobey is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 1,280 products organized across 40 collections, making it larger than average for the homeware category.
Theme and Design
Ettobey uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Ettobey has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Ettobey ranks #81 out of 673 stores we track. This places them in the top 12% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026