Back to Directory

Ettobey

Shopify

ettobey.com

E.T. Tobey Company offers modern farmhouse home decor and rustic chic accessories inspired by Fixer Upper style. Their product range includes wall decor, kitchen enamelware, lighting fixtures, home accents, decorative items, and entertaining pieces with a focus on simplistic design and everyday living functionality.

Homeware
Bespoke
US / USD
PayPal
Visit Store

Products

1,280

Collections

40

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 673 Homeware stores

#81 in Homeware

Top 12% of stores

43% above average

1,280 products vs 898 avg

Category Benchmarks

Compared to 673 stores in Homeware

Products1,280 / avg 898

43% above average

avg

Collections40 / avg 78

49% below average

avg

Pages6 / avg 20

70% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 12% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

1,280 products40 collections6 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Ettobey

Ettobey is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 1,280 products organized across 40 collections, making it larger than average for the homeware category.

Theme and Design

Ettobey uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Ettobey has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Ettobey ranks #81 out of 673 stores we track. This places them in the top 12% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Ettobey | Homeware Store Analysis | CommerceRank