Ettoboutique
ettoboutique.co.uk
ETTO Boutique is an online clothing retailer specializing in exclusive fashion from independent designers. The store offers a curated range of men's and women's garments including dresses, shirts, jackets, knitwear, trousers, and accessories, positioning itself as a destination for unique and contemporary fashion pieces.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
413
Collections
76
Pages
15
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
50% below average
413 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
50% below average
avg
18% below average
avg
63% below average
avg
41% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ettoboutique
Ettoboutique is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 413 products organized across 76 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Ettoboutique uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ettoboutique achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ettoboutique has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Ettoboutique ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
