Brooklyn
boardlifeclothing.company
Board Life Clothing Company is a lifestyle apparel brand that designs and sells clothing and accessories for enthusiasts of board sports culture, including surfing, skateboarding, and snowboarding. Their collections span casual wear, activewear, swimwear, shoes, and hats that represent the global board sports community.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
410
Collections
11
Pages
0
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12754 / 16375
Faster than 22% of stores
Fashion & Clothing Ranking
#2318 / 2989
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1154 in Fashion & Clothing
Above average (top 26%)
50% below average
410 products vs 819 avg
Slower than 78% of Fashion & Clothing stores
PageSpeed score: 46/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
50% below average
avg
88% below average
avg
100% below average
avg
84% below average
avg
Category Intelligence
How Brooklyn compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Brooklyn
Brooklyn is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 410 products organized across 11 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Brooklyn ranks #1154 out of 4419 stores we track. This places them in the top 26% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
