Expeditionroasters
expeditionroasters.com
Expedition Roasters is a specialty coffee roaster that produces small batch, pop culture-themed coffees and pods. The brand emphasizes premium quality, artistic presentation, and storytelling around their coffee products, offering an immersive experience centered around their 'Brew Your Happy Place' positioning.
Products
23
Collections
16
Pages
31
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9512 / 16375
Faster than 42% of stores
Food & Drink Ranking
#732 / 1334
Top 55% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#998 in Food & Drink
Below 56% of stores
90% below average
23 products vs 235 avg
Slower than 55% of Food & Drink stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
90% below average
avg
53% below average
avg
72% above average
avg
70% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Expeditionroasters
Expeditionroasters is a food & drink ecommerce store built on Shopify and operating in US. The store currently offers 23 products organized across 16 collections, making it comparable in size for the food & drink category.
Theme and Design
Expeditionroasters uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Expeditionroasters achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Expeditionroasters has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Expeditionroasters ranks #998 out of 1794 stores we track. This places them in the top 56% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
