Captainmorganvisitorcenter
captainmorganvisitorcenter.com
Captain Morgan Visitor Center is an experiential retail destination located on St. Croix, USVI, offering guided distillery tours, exclusive rum tastings, and island-inspired branded merchandise centered around the Captain Morgan rum brand.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
23
Collections
8
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13111 / 16375
Faster than 20% of stores
Food & Drink Ranking
#1074 / 1334
Top 81% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#999 in Food & Drink
Below 56% of stores
90% below average
23 products vs 235 avg
Slower than 81% of Food & Drink stores
PageSpeed score: 45/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
90% below average
avg
76% below average
avg
39% below average
avg
93% below average
avg
Category Intelligence
How Captainmorganvisitorcenter compares to other food & drink stores
11%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Captainmorganvisitorcenter
Captainmorganvisitorcenter is a food & drink ecommerce store built on Shopify and operating in US. The store currently offers 23 products organized across 8 collections, making it comparable in size for the food & drink category.
Theme and Design
Captainmorganvisitorcenter uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Captainmorganvisitorcenter achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Captainmorganvisitorcenter has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Captainmorganvisitorcenter ranks #999 out of 1794 stores we track. This places them in the top 56% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
