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Expequine

Shopify

expequine.com

EXP Equine specializes in all-natural, drug-free performance supplements formulated specifically for horses. The brand develops cutting-edge equine wellness products designed and tested by horsemen to help performance horses reach their full potential.

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Products

6

Collections

2

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

40/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content8/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#6678 / 16375

Faster than 59% of stores

Supplements Ranking

#109 / 330

Top 33% in category

Category Avg Performance

52

+10 above avg

Category Avg LCP

2.0s

62

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 463 Supplements stores

#354 in Supplements

Below 76% of stores

97% below average

6 products vs 216 avg

Faster than 67% of Supplements stores

PageSpeed score: 62/100

No BNPL options

60% of Supplements stores offer PayPal

Category Benchmarks

Compared to 463 stores in Supplements

Products6 / avg 216

97% below average

avg

Collections2 / avg 39

95% below average

avg

Pages4 / avg 36

89% below average

avg

Blog Posts3 / avg 108

97% below average

avg

Category Intelligence

How Expequine compares to other supplements stores

Theme Adoption

6%

of Supplements stores use this theme

Insights

  • 60% of Supplements stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 76% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Basic stack

No review platform (42% of category uses one)No BNPL detected (68% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

6 products2 collections4 pages3 blogs

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About Expequine

Expequine is a supplements ecommerce store built on Shopify and operating in GB. The store currently offers 6 products organized across 2 collections, making it comparable in size for the supplements category.

Theme and Design

Expequine uses the Debut theme from the Shopify Theme Store. This theme choice is used by 6% of supplements stores.

Performance Analysis

Based on Google PageSpeed Insights, Expequine achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Expequine has not implemented a third-party review platform. Compared to other supplements stores, 60% of supplements stores offer paypal

Competitive Positioning

Within the Supplements category, Expequine ranks #354 out of 463 stores we track. This places them in the top 76% of supplements stores by product catalog size.

Last scanned

Feb 25, 2026

Expequine | Supplements Store Analysis | CommerceRank