Ezup
ezup.co.nz
E-Z UP is a retailer of instant shelters and pop-up gazebos, offering a range of portable shelter solutions along with accessories, sidewalls, spare parts, and custom branding options. The company has over 25 years of experience distributing outdoor shelter products in New Zealand.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17
Collections
10
Pages
20
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Sports & Outdoors category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14711 / 16375
Faster than 10% of stores
Sports & Outdoors Ranking
#638 / 716
Top 89% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#827 in Sports & Outdoors
Below 77% of stores
98% below average
17 products vs 976 avg
Slower than 89% of Sports & Outdoors stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
93% below average
avg
31% below average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (20 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Ezup
Ezup is a sports & outdoors ecommerce store built on Shopify and operating in NZ. The store currently offers 17 products organized across 10 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Ezup uses the Venture theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Ezup achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ezup has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Ezup ranks #827 out of 1076 stores we track. This places them in the top 77% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
