Grayl
grayl.nz
GRAYL® New Zealand is the official store for GRAYL portable water purifiers, which are designed to provide fast water purification for outdoor enthusiasts, travelers, and anyone needing clean drinking water anywhere. The store offers purifier bottles, replacement cartridges, and complementary packs and bags for portable hydration solutions.
Products
23
Collections
13
Pages
41
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 69/100 - improve for better UX and legal compliance
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8583 / 16375
Faster than 48% of stores
Sports & Outdoors Ranking
#346 / 716
Top 48% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#787 in Sports & Outdoors
Below 73% of stores
98% below average
23 products vs 976 avg
Faster than 52% of Sports & Outdoors stores
PageSpeed score: 58/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
92% below average
avg
41% above average
avg
72% below average
avg
Category Intelligence
How Grayl compares to other sports & outdoors stores
6%
of Sports & Outdoors stores use Yotpo
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Grayl
Grayl is a sports & outdoors ecommerce store built on Shopify and operating in NZ. The store currently offers 23 products organized across 13 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Grayl uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Grayl achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 69/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Grayl uses Yotpo for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Grayl ranks #787 out of 1076 stores we track. This places them in the top 73% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
