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Fabelab

Shopify

fabelab.dk

Fabelab is a Danish children's brand offering high-quality, design-focused products for babies and kids including toys, bedding, clothing, bags, and accessories. Their product range spans care items like bathrobes and changing mats, meal time essentials, educational toys, and dress-up play items, all designed to encourage creativity and imaginative play.

Baby & Kids
Impulse
US / DKK
PayPal
Visit Store

Products

285

Collections

145

Pages

37

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

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Store Audit

Actionable insights compared to 575 Baby & Kids stores

#173 in Baby & Kids

Above average (top 30%)

53% below average

285 products vs 612 avg

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products285 / avg 612

53% below average

avg

Collections145 / avg 95

53% above average

avg

Pages37 / avg 19

95% above average

avg

Blog Posts4 / avg 33

88% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 30% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

285 products145 collections37 pages4 blogs

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About Fabelab

Fabelab is a baby & kids ecommerce store built on Shopify and operating in US. The store currently offers 285 products organized across 145 collections, making it comparable in size for the baby & kids category.

Theme and Design

Fabelab uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.

Tech Stack

Beyond the core Shopify platform, Fabelab has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Fabelab ranks #173 out of 575 stores we track. This places them in the top 30% of baby & kids stores by product catalog size.

Last scanned

Feb 25, 2026

Fabelab | Baby & Kids Store Analysis | CommerceRank