Itbabies
itbabies.co.uk
itBabies is a premium ecommerce retailer offering a curated selection of mother and children products, including maternity wear, belly wraps, nursing intimates, baby clothing, feeding accessories, bedding, toys, and travel gear for infants and toddlers.
Products
316
Collections
55
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+5 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.6s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
48% below average
316 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
48% below average
avg
42% below average
avg
58% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Itbabies
Itbabies is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 316 products organized across 55 collections, making it comparable in size for the baby & kids category.
Theme and Design
Itbabies uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Itbabies achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Itbabies has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Itbabies ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
