Fariofly
fariofly.com
Fario Fly is a specialist retailer of high-quality trout flies designed for stillwater fishing in lakes, lochs, and reservoirs. The store offers pre-tied flies made with quality materials, along with resources for anglers and fly tying enthusiasts.
Products
433
Collections
27
Pages
8
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
+12 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
79% below average
433 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 129 stores in Fishing
79% below average
avg
99% below average
avg
96% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reputon
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Fariofly
Fariofly is a fishing ecommerce store built on shopify and operating in UA. The store currently offers 433 products organized across 27 collections, making it comparable in size for the fishing category.
Theme and Design
Fariofly uses the Avenue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fariofly achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fariofly uses Reputon for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Fariofly ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 23, 2026
