Fly Fishingworld
fly-fishingworld.com
Fly Fishing World is a specialized retailer offering hand-tied fly fishing flies and dyed materials crafted by Dave Downie, a competition angler and Scotland national team captain. The store also provides fly fishing guiding and tuition services alongside curated fishing products selected based on professional-grade quality standards.
Products
418
Collections
25
Pages
5
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 129 Fishing stores
#34 in Fishing
Above average (top 26%)
80% below average
418 products vs 2,112 avg
Category Benchmarks
Compared to 129 stores in Fishing
80% below average
avg
99% below average
avg
97% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Fly Fishingworld
Fly Fishingworld is a fishing ecommerce store built on Shopify and operating in UA. The store currently offers 418 products organized across 25 collections, making it comparable in size for the fishing category.
Theme and Design
Fly Fishingworld uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of fishing stores.
Tech Stack
Beyond the core Shopify platform, Fly Fishingworld has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Fly Fishingworld ranks #34 out of 129 stores we track. This places them in the top 26% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
