Faro
faro.ie
FARO is a multi-award winning hair care brand specializing in premium hairbrushes and styling tools, including their bestselling paddle brush available in various colors and sizes. The store offers curated collections, gift sets, and products tailored to different hair types.
Products
24
Collections
18
Pages
10
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9980 / 16375
Faster than 39% of stores
Beauty & Cosmetics Ranking
#221 / 403
Top 55% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#367 in Beauty & Cosmetics
Below 64% of stores
92% below average
24 products vs 315 avg
Slower than 55% of Beauty & Cosmetics stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
92% below average
avg
65% below average
avg
47% below average
avg
19% below average
avg
Category Intelligence
How Faro compares to other beauty & cosmetics stores
6%
of Beauty & Cosmetics stores use TrustPilot
11%
of Beauty & Cosmetics stores use Zip (Quadpay)
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Faro
Faro is a beauty & cosmetics ecommerce store built on Shopify and operating in IE. The store currently offers 24 products organized across 18 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Faro uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Faro achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 74/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Faro uses TrustPilot for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Faro ranks #367 out of 572 stores we track. This places them in the top 64% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
