Wunderbrow
wunderbrow.co.uk
Wunderbrow Official is a beauty cosmetics retailer specializing in eyebrow gels and brow products. The store offers their iconic, cruelty-free Wunderbrow eyebrow gel range, which has achieved best-seller status with over 4,000 five-star reviews, along with complementary brow and eye products, bundles, and gift sets.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
25
Collections
16
Pages
62
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13502 / 16375
Faster than 18% of stores
Beauty & Cosmetics Ranking
#312 / 403
Top 77% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.040
Cumulative Layout Shift
189ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
406ms
Time to First Byte
13.1s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#355 in Beauty & Cosmetics
Below 62% of stores
92% below average
25 products vs 315 avg
Slower than 77% of Beauty & Cosmetics stores
PageSpeed score: 43/100
-4 products
Over the past year
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
92% below average
avg
69% below average
avg
226% above average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
11 months
Since May 2025
Below average catalog size
Top 62% by catalog size
high
Strong content (3 blogs, 62 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Dec 2025
Jul 2025
Jul 2025
May 2025
May 2025
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About Wunderbrow
Wunderbrow is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 25 products organized across 16 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Wunderbrow uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wunderbrow achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wunderbrow uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Wunderbrow ranks #355 out of 572 stores we track. This places them in the top 62% of beauty & cosmetics stores by product catalog size. Over the past year, the store has reduced its catalog by 4 products.
Last scanned
Feb 18, 2026
