Fenellasmith
fenellasmith.com
Fenella Smith London is a UK-designed sustainable fashion brand specializing in ethically-made bags and accessories. Their product range includes travel luggage, weekenders, tote bags, laptop bags, crossbody bags, and various accessories, all crafted from sustainable materials with a focus on colorful, contemporary design.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
224
Collections
153
Pages
26
Blog Posts
34
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewelry & Accessories category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewelry & Accessories Ranking
#12 / 514
Top 2% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#11 in Jewelry & Accessories
Top 2% of stores
71% below average
224 products vs 770 avg
Faster than 98% of Jewelry & Accessories stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
71% below average
avg
206% above average
avg
53% above average
avg
31% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fenellasmith
Fenellasmith is a jewelry & accessories ecommerce store built on shopify and operating in CH. The store currently offers 224 products organized across 153 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Fenellasmith uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Fenellasmith achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fenellasmith uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Fenellasmith ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 23, 2026
