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Filterbaby

shopify

filterbaby.com

FilterBaby is a skincare-focused water filter brand offering clinically tested and dermatologist-approved faucet filters and shower filters designed to improve skin health. The store sells various filter products and bundles with claims of delivering softer, more radiant skin through filtered water solutions.

Beauty & Skincare
Bespoke
US / USD
judge.me
PayPal
Visit Store

Performance Needs Attention

This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

43

+6

Collections

25

+1

Pages

102

+2

Blog Posts

58

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 25 points below Beauty & Skincare category average (54)
  • Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15736 / 16375

Faster than 4% of stores

Beauty & Skincare Ranking

#813 / 859

Top 95% in category

Category Avg Performance

54

-25 below avg

Category Avg LCP

2.1s

Slower than avg

29

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPpoor

710ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#527 in Beauty & Skincare

Above average (top 46%)

90% below average

43 products vs 445 avg

Slower than 95% of Beauty & Skincare stores

PageSpeed score: 29/100

+6 products

Over the past few months

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products43 / avg 445

90% below average

avg

Collections25 / avg 62

60% below average

avg

Pages102 / avg 33

209% above average

avg

Blog Posts58 / avg 52

12% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Added 6 products last month

Tracking History

10 months

Since Jun 2025

Market Position

Above average catalog size

Top 46% by catalog size

Content Investment

high

Strong content (58 blogs, 102 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

International

Store Timeline & History

Aug 2025

43 products25 collections102 pages58 blogs

Jul 2025

37 products24 collections100 pages58 blogs

Jul 2025

Theme changed from Spring Sale 2025 to Summer Sale 2025

Jun 2025

Jun 2025

37 products22 collections99 pages58 blogs

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About Filterbaby

Filterbaby is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 43 products organized across 25 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Filterbaby uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Filterbaby achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Filterbaby uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Filterbaby ranks #527 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size. Over the past few months, the store has grown its catalog by 6 products.

Last scanned

Feb 18, 2026

Filterbaby | Beauty & Skincare Store Analysis | CommerceRank