Filterbaby
filterbaby.com
FilterBaby is a skincare-focused water filter brand offering clinically tested and dermatologist-approved faucet filters and shower filters designed to improve skin health. The store sells various filter products and bundles with claims of delivering softer, more radiant skin through filtered water solutions.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
43
+6Collections
25
+1Pages
102
+2Blog Posts
58
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Beauty & Skincare category average (54)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15736 / 16375
Faster than 4% of stores
Beauty & Skincare Ranking
#813 / 859
Top 95% in category
Category Avg Performance
54
-25 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
710ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#527 in Beauty & Skincare
Above average (top 46%)
90% below average
43 products vs 445 avg
Slower than 95% of Beauty & Skincare stores
PageSpeed score: 29/100
+6 products
Over the past few months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
60% below average
avg
209% above average
avg
12% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 6 products last month
10 months
Since Jun 2025
Above average catalog size
Top 46% by catalog size
high
Strong content (58 blogs, 102 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jul 2025
Theme changed from Spring Sale 2025 to Summer Sale 2025
Jun 2025
Jun 2025
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About Filterbaby
Filterbaby is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 43 products organized across 25 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Filterbaby uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Filterbaby achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Filterbaby uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Filterbaby ranks #527 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size. Over the past few months, the store has grown its catalog by 6 products.
Last scanned
Feb 18, 2026
