Firefly London
firefly-london.com
Firefly is a UK-based fireplace specialist offering a curated range of modern and traditional fireplaces, wood burners, gas fires, and bioethanol fires from premium brands including Stovax, Charnwood, Dik Geurts, Contura, and Morso, with delivery across the UK and professional installation services in London and the South East.
Products
235
Collections
33
Pages
15
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 503 Home Improvement stores
#173 in Home Improvement
Above average (top 34%)
85% below average
235 products vs 1,558 avg
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
85% below average
avg
61% below average
avg
35% below average
avg
75% below average
avg
Category Intelligence
How Firefly London compares to other home improvement stores
0%
of Home Improvement stores use this theme
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Firefly London
Firefly London is a home improvement ecommerce store built on Shopify and operating in GB. The store currently offers 235 products organized across 33 collections, making it comparable in size for the home improvement category.
Theme and Design
Firefly London uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Firefly London has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Firefly London ranks #173 out of 503 stores we track. This places them in the top 34% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
