Domar
domar.com
Domar is a UK-based supplier of 4K CCTV cameras and home security systems. The store offers a range of wireless security cameras and complete CCTV kits for residential surveillance and home protection.
Products
217
Collections
67
Pages
105
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
86% below average
217 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 503 stores in Home Improvement
86% below average
avg
20% below average
avg
357% above average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (3 blogs, 105 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Domar
Domar is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 217 products organized across 67 collections, making it comparable in size for the home improvement category.
Theme and Design
Domar uses the Impact theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Domar achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Domar uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Domar ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 23, 2026
