Firmmer
firmmer.com
FIRMMER is a skincare brand specializing in a luxury serum-cream formulated with gold, peptides, and natural oils. The product is designed to improve skin firmness, reduce fine lines, and promote a youthful glow using clean, effective ingredients.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5
Collections
2
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12031 / 16375
Faster than 27% of stores
Beauty & Skincare Ranking
#566 / 859
Top 66% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#982 in Beauty & Skincare
Below 85% of stores
99% below average
5 products vs 445 avg
Slower than 66% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
99% below average
avg
97% below average
avg
58% below average
avg
94% below average
avg
Category Intelligence
How Firmmer compares to other beauty & skincare stores
12%
of Beauty & Skincare stores use Zip (Quadpay)
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 85% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Firmmer
Firmmer is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 5 products organized across 2 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Firmmer uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Firmmer achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Firmmer has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Firmmer ranks #982 out of 1155 stores we track. This places them in the top 85% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
