Firstchoicehorsesupplies
firstchoicehorsesupplies.co.uk
First Choice Horse Supplies is the largest stockist of equestrian products in Scotland, offering a comprehensive range of riding and horse wear including riding hats, boots, equestrian clothing, saddle pads, horse rugs, and tack from leading brands such as LeMieux and Imperial Riding.
Products
7,144
Collections
663
Pages
23
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
85/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5022 / 16375
Faster than 69% of stores
Sports & Outdoors Ranking
#187 / 716
Top 26% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#22 in Sports & Outdoors
Top 2% of stores
632% above average
7,144 products vs 976 avg
Faster than 74% of Sports & Outdoors stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
632% above average
avg
333% above average
avg
21% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Firstchoicehorsesupplies
Firstchoicehorsesupplies is a sports & outdoors ecommerce store built on Shopify and operating in GB. The store currently offers 7,144 products organized across 663 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Firstchoicehorsesupplies uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Firstchoicehorsesupplies achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Firstchoicehorsesupplies uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Firstchoicehorsesupplies ranks #22 out of 1076 stores we track. This places them in the top 2% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
