Firstfloralkitchen
firstfloralkitchen.de
First Floral Kitchen by maltepuls is a Hamburg-based florist offering curated floral creations including premium flower bouquets, floral pralines, and scented candles. With over 15 years of local expertise, the brand positions itself as a provider of elegant, artisanal gift arrangements with a sophisticated aesthetic.
Products
37
Collections
6
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5258 / 16375
Faster than 68% of stores
Gifts & Hampers Ranking
#314 / 868
Top 36% in category
Category Avg Performance
59
+6 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#919 in Gifts & Hampers
Below 72% of stores
96% below average
37 products vs 1,035 avg
Faster than 64% of Gifts & Hampers stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
96% below average
avg
92% below average
avg
87% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 72% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Firstfloralkitchen
Firstfloralkitchen is a gifts & hampers ecommerce store built on Shopify and operating in DE. The store currently offers 37 products organized across 6 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Firstfloralkitchen uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Firstfloralkitchen achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Firstfloralkitchen has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Firstfloralkitchen ranks #919 out of 1277 stores we track. This places them in the top 72% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
