Firstmats
firstmats.co.uk
First Mats is a UK-based supplier of industrial and commercial safety products for workplaces. They specialise in floor mats, storage cabinets, spill control equipment, and material handling solutions, serving businesses with fast delivery and bulk ordering options including 30-day payment terms.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,057
Collections
162
Pages
21
Blog Posts
210
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Industrial category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Industrial Ranking
#3 / 226
Top 1% in category
Category Avg Performance
59
-30 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.070
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 311 Industrial stores
#8 in Industrial
Top 3% of stores
10% below average
1,057 products vs 1,173 avg
Faster than 99% of Industrial stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 311 stores in Industrial
10% below average
avg
113% above average
avg
5% below average
avg
624% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (210 blogs, 21 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Industrial Stores
Other industrial stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Firstmats
Firstmats is a industrial ecommerce store built on shopify and operating in GB. The store currently offers 1,057 products organized across 162 collections, making it comparable in size for the industrial category.
Theme and Design
Firstmats uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Firstmats achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 70/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Firstmats uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Industrial category, Firstmats ranks #8 out of 311 stores we track. This places them in the top 3% of industrial stores by product catalog size.
Last scanned
Feb 23, 2026
