Fitzroyknife
fitzroyknife.com
Fitzroy Knife is a direct-to-consumer knife manufacturer focused on producing high-quality bushcraft and adventure knives alongside fire steels. The brand targets outdoor enthusiasts and adventurers seeking reliable tools for camping, survival, and outdoor pursuits.
Products
6
Collections
2
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#3751 / 16375
Faster than 77% of stores
Sports & Outdoors Ranking
#146 / 716
Top 20% in category
Category Avg Performance
56
+12 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#908 in Sports & Outdoors
Below 84% of stores
99% below average
6 products vs 976 avg
Faster than 80% of Sports & Outdoors stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
99% below average
avg
99% below average
avg
76% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Fitzroyknife
Fitzroyknife is a sports & outdoors ecommerce store built on shopify and operating in FR. The store currently offers 6 products organized across 2 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fitzroyknife uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fitzroyknife achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fitzroyknife has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Fitzroyknife ranks #908 out of 1076 stores we track. This places them in the top 84% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
