Debut
booloobag.com
BooLoo Bags sells premium soft-sided insulated cooler bags manufactured in the USA. Their flagship products are leak-proof, versatile insulated bags designed for outdoor recreation, travel, and everyday use, featuring exceptional craftsmanship and the ability to float when fully loaded.
Products
19
Collections
3
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4749 / 16375
Faster than 71% of stores
Sports & Outdoors Ranking
#173 / 716
Top 24% in category
Category Avg Performance
56
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#813 in Sports & Outdoors
Below 76% of stores
98% below average
19 products vs 976 avg
Faster than 76% of Sports & Outdoors stores
PageSpeed score: 66/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
98% below average
avg
69% below average
avg
95% below average
avg
Category Intelligence
How Debut compares to other sports & outdoors stores
6%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Debut
Debut is a sports & outdoors ecommerce store built on and operating in FR. The store currently offers 19 products organized across 3 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 6% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Debut ranks #813 out of 1076 stores we track. This places them in the top 76% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
